brand fixing is about driving sales and market share by taking the business issues a company faces, and then repositioning, re-focusing, or revising the brand and marketing strategy to meet business objectives. in over 31 years of fixing brands, my broad-based understanding of consumer behaviour and motivation has moved businesses to a position of greater relevance in the hearts and minds of the target customer, from which i build compelling marketing and communications strategies and measurable business building programs.
- marketing plans; brand plans; strategic planning; market launch strategies
- designing, implementing and managing creative strategies
- developing and managing strategic organizational and communication requirements
- outsourced project marketing and communications expertise